I used to watch TV quite regularly when I was doing my schooling. I completed 12 standard in 2002. Since, then I have watched TV only now and then and during the vacation time I spent at home. When I was still going to school I saw that various programs on TV were sponsored by giants in the business world like - Pepsi, Coke, Goderej, Reliance, etc. These companies would get slots between the program to show-off their brands.
But, nowadays a lot of universities are seen to be sponsoring TV programs. I could see more advertisements of various universities and educational institutions than those of Coke and Pepsi. These universities are spending a lot on adervtising in all forms TV, newspapers (some of them give full page advertisements) and the internet. The private universities in India adopt the business model - in which fees is their primary source of earning. So, they want more and more people to know (hence, advertising) about their university, so that more and more number of people would join them and be a revenue source to the university.
I believe a university must be known by the work it does not by the number of places it advertises. But, unfortunately that is what is happening.