Monday, June 8, 2009

Universities as Sponsors

I used to watch TV quite regularly when I was doing my schooling. I completed 12 standard in 2002. Since, then I have watched TV only now and then and during the vacation time I spent at home. When I was still going to school I saw that various programs on TV were sponsored by giants in the business world like - Pepsi, Coke, Goderej, Reliance, etc. These companies would get slots between the program to show-off their brands.

But, nowadays a lot of universities are seen to be sponsoring TV programs. I could see more advertisements of various universities and educational institutions than those of Coke and Pepsi. These universities are spending a lot on adervtising in all forms TV, newspapers (some of them give full page advertisements) and the internet. The private universities in India adopt the business model - in which fees is their primary source of earning. So, they want more and more people to know (hence, advertising) about their university, so that more and more number of people would join them and be a revenue source to the university.

I believe a university must be known by the work it does not by the number of places it advertises. But, unfortunately that is what is happening.


Gina said...

Very interesting, thank you for providing insight on this...

Anonymous said...

My friend and I were recently discussing about the ubiquitousness of technology in our daily lives. Reading this post makes me think back to that discussion we had, and just how inseparable from electronics we have all become.

I don't mean this in a bad way, of course! Ethical concerns aside... I just hope that as the price of memory drops, the possibility of uploading our brains onto a digital medium becomes a true reality. It's one of the things I really wish I could encounter in my lifetime.

(Posted on Nintendo DS running [url=http://quizilla.teennick.com/stories/16129580/does-the-r4-or-r4i-work-with-the-new-ds]R4i[/url] DS SeKu)

Kishor Barman said...

I guess it is a loop. If you are a new university and you don't advertise well, how do you attract people's attention? Advertisements certainly help in this front, and I believe it in turns helps in better people. And better people make an institute better.